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Birmingham University Business School: 2012 Module Outline Marketing confabulation theory (Singapore) 07 19098 Dr Darren Coleman University of Birmingham darren@wavelength merchandising.co.uk @onthewavelength Module Description The module builds on students taking into custody of merchandise and develops a critical appreciation of the region of merchandise communication theory (as both a concept and process) in the success of trade strategies. There is an emphasis on theory that underlines marketing communication theory to provide students with the essential background to understand consumers, the communications prep process, and the communications mix.

Indicative content includes an introduction to marketing communications, consolidation marketing communications, advertising, sponsorship, public relations, sales promotion, direct marketing and contemporary issues in marketing communications. Module Learning Outcomes By the closing curtain of the module the student should be able to: Understand the role of communications in marketing activity. 1  Define and interpret the importation of integrated marketing communications. Analyse, assess and evaluate proper(postnominal) integrated marketing communications strategies by present ing solutions to class exercises, type! studies etc. Evaluate, compare and contrast selected mortal components of the...If you want to bemuse a full essay, order it on our website: BestEssayCheap.com

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